MBA Digital Marketing Admission 2024: MBA Digital Marketing is a PG degree program with a minimum duration of 2 years. In this course, students are taught to learn the usage of digital or electronic media to promote brands, services, and other items and advertise them.
MBA Digital Marketing Admission 2024 Highlights
| Full Form | Master of Business Administration in Digital Marketing |
| About the Course | A 2-year specialized course that imparts knowledge on online branding and marketing of products on a local and global scale through digital platforms. |
| Duration | 2 years |
| Eligibility | Bachelor’s Degree from a recognized University with 50% marks in relevant stream. |
| Examinations | CAT, XAT, SNAP, NMAT |
| Fee | INR 2,00,000 to INR 10,00,000 |
| Approval | UGC/AICTE |
| Job Opportunities | Digital Marketer, Social Media Manager, and other related designations. |
| Admission Process | CAT, XAT, SNAP, NMAT, etc as well as merit score.. |
| Subjects | Internet Marketing, Mobile Marketing, Digital Branding, Email Marketing, Strategic Management, E-commerce Marketing, etc. |
| Distance Education | Available |
| Admission Date | March 2024 |
| University | NILM University, IMTS Institute, William Carey University |
| Entrance Exam | May 2024 |
| Placement | TCS, Genpact, Amazon, Microsoft, LG, Microland, Twitter |
This MBA Digital Marketing course’s main topics are digital branding, mobile marketing, e-commerce, web analytics, social media marketing, affiliate marketing and so on. This PG-level degree will help the students to achieve top jobs in the IT or digital marketing sector.
The Digital Marketing Advanced degree in MBA has an average fee of INR 89,000 per year to 2,40,000 per year. This article disclosed all the information related to the MBA Digital Marketing Admission.
After getting this MBA in Digital Marketing degree, students can choose to opt for various career scopes. Aspirants can apply for a Job as a Digital Content Marketing Manager, Digital Marketing Consultant, Digital Brand Manager, Email Marketing Specialist, UX Designer, SEO Executive and so on.
Eligibility Criteria for MBA Digital Marketing Admission
Several renowned universities offer MBA Digital Marketing Admission, including JK Lakshmipat University, Symbiosis, Centurion University (Technology), etc. Admission to the MBA Digital Marketing program is offered after the eligibility is given below.
- In the last exams of the UG degree, the candidates should have secured a score of 50% and 45%, as required by reserved students.
- It will be mandatory for the candidates to pass an MBA Digital Marketing Admission exam such as CAT, CMAT, XAT, or MAT.
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MBA Digital Marketing Admission 2024
MBA Digital Marketing Admission started in UGC-recognized universities. The application form is available for applicants online/offline. Aspirants can submit an application form in any convenient mode.
The application fee range for the MBA in Digital Marketing program is between Rs 500 and Rs 1,600. Multiple options or modes are usually given to deposit the course registration or application fee, such as cards, UPI, Internet banking, demand drafts, and more.
Top MBA Digital Marketing Entrance Exam 2024
Applicants are given admission to universities and colleges on the basis of their performance in the entrance examinations. Entrance exams determine an applicant’s admission to universities and colleges. The following is a list of the best MBA entrance exams for Digital Marketing Management. Here are the top MBA in Digital Marketing Management entrance examinations.
- CAT – CAT or Common Admission Test
- MAT – MAT or Management Aptitude Test
- CMAT – CMAT or Common Management Admission Test
- XAT – XAT or Xavier Aptitude Test
MBA Digital Marketing in Delhi/ NCR
The MBA in Digital Marketing program lasts at least two years in Delhi. Candidates must earn at least 50% in the following degrees from an accredited Indian university: BBA, BA, B.Sc., B.Com., and BCA.
The Usha and Lakshmi Mittal Institute of Management, Amity University, Noida, IBMR Group of Institutions, and other colleges in Delhi and the National Capital Region (NCR) are just a few that provide this program. The average fees for an MBA in digital marketing in Delhi and the NCR are between INR 89,000 and 2,40,000.
Scope of MBA Digital Marketing
As we look at the job scope after completing the MBA in Digital Marketing. Students can work as Digital Marketing Managers, Social Media Manager, Paid Media Managers/Specialist, Content Writers, SEO Managers, and Campaign Managers at well-known companies like Zomato, Amazon, Facebook, etc.
The Ph.D. program in the same field is also an option for students who want to strengthen their master’s degree foundation. Candidates can improve their academic standing and expand their options for the future by pursuing a Ph.D. or other research-based degree.
MBA Digital Marketing Offered Salary in India
MBA in Digital Marketing job opportunities abound in India, and the average salary of a digital marketer in India is INR 4.50 lakhs per annum. When it comes to the pay scale of freshers, it can range from INR 3 LPA to INR 16 LPA according to their skills, and if they gain experience, they will be able to advance in their profession and earn more money. The job options for the MBA DM passed are listed below.
MBA Digital Marketing Admission Job Profiles
- Digital Content Marketing Manager
- Digital Marketing Consultant
- Digital Brand Manager
- Email Marketing Specialist
- UX Designer
MBA Digital Marketing Admission Syllabus
| 1st Year- MBA Digital Marketing Subjects | |
| Semester I | Semester II |
| Managerial Economics | Consumer Buying Behavior |
| Quantitative Techniques for Managers | Website planning and structure |
| Lab for Microsoft Office | Financial Management |
| Marketing Management |
Communication and Leadership Development Workshop
|
| Foundations of Management and Organization Behavior | Fundamentals of Digital Marketing |
| Accounting for Managers | Integrated Marketing Communications |
| E-Commerce | Product and Brand Management |
| Personal Development, Communication, Teamwork-Workshop |
Business Research Methods -Workshop
|
| – | Content management system-Lab |
| 2nd Year – MBA Digital Marketing Subjects | |
| Semester III | Semester IV |
| Social Media Marketing | Strategic Management |
| Lead Generation and Marketing Automation |
Project Management for Digital Marketing Firms
|
| Digital Entrepreneurship | Analytics- Web and Google |
| Content Marketing |
Personal selling and Sales Management
|
| Email marketing, Mobile Marketing, and Video Marketing |
Affiliate Marketing and Google AdSense
|
| Search Engine Marketing & Search Engine Optimization (SEO) | Services Management |
| SPSS Lab |
Creative, Design Thinking, and Skill Development
|
| Placement Training | Placement Training |
| Summer Internship | Lab: LinkedIn and Twitter Marketing |
| – | Project Work |
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MBA Digital Marketing Top Universities & Colleges
In India, there are various top universities & colleges that offer MBA in Digital Marketing.
| IIDE – Indian Institute of Digital Education | Praxis Business School |
| Amity University | Indian Institute of Technology, Madras |
| Institute of Engineering and Management | Veltech University |
| Great Lakes Institute of Management | Hindustan Institute of Technology and Science |
| Sushant University – Erstwhile Ansal University | Loyola Institute of Business Administration |
