MBA Digital Marketing Admission 2023: MBA Digital Marketing is a PG degree program with a minimum duration of 2 years. In this course, students are taught to learn the usage of digital or electronic media to promote brands, services, and other items and advertise them.
Some focused areas of the MBA Digital Marketing Admission course are digital branding, mobile marketing, e-commerce, web analytics, social media marketing, affiliate marketing, etc. This degree will help the students to acquire top positions in the digital marketing sector.
The Digital Marketing Advanced degree in MBA has an average fee of INR 89,000 per year to 2,40,000 per year.
Eligibility Criteria for MBA Digital Marketing Admission
Several renowned universities offer MBA Digital Marketing Admission, including JK Lakshmipat University, Symbiosis, Centurion University (Technology), etc. Admission to the MBA Digital Marketing program is offered after the eligibility is given below.
- In the last exams of the UG degree, the candidates should have secured a score of 50% and 45%, as required by reserved students.
- It will be mandatory for the candidates to pass an MBA Digital Marketing Admission exam such as CAT, CMAT, XAT, or MAT.
MBA Digital Marketing Admission Highlights
| Full Form | Master of Business Administration in Digital Marketing |
| Course Name | MBA in Digital Marketing |
| Approved By | UGC |
| Eligibility | UG Degree |
| Degree Level | Post Graduate Degree |
| Admission Process | Entrance Exam |
| Entrance Exam | CMAT/CAT/MAT |
| Examination | Semester wise examination system |
| Approx Fee | INR 89,000 p.a. -2,40,000 p.a. |
| Average Salary | INR 2,10,000 to 3,80,000 p.a. |
| Top Job Profiles | Digital Content Marketing Manager, Digital Marketing Consultant, Digital Brand Manager, Email Marketing Specialist, UX Designer, AI, and Analyst Specialist, etc. |
Top MBA Specializations
MBA Digital Marketing Admission 2023
MBA Digital Marketing Admission started in UGC-recognized universities. The application form is available for applicants online/offline. Aspirants can submit an application form in any convenient mode.
The application fee range for the MBA in Digital Marketing program is between 500 and 1,600 rupees. Some multiple options or modes are usually given to deposit the course registration or application fee, such as cards, UPI, Internet banking, demand drafts, and more.
MBA Digital Marketing Admission Entrance Exam
MBA Digital Marketing Admission to the PG program is determined after the university or national entrance exams’ score validation. The entrance exams famous for admissions to MBA Digital Marketing include CAT/MAT/CMAT etc.
MBA Digital marketing in Delhi/ NCR
The MBA in Digital Marketing program lasts at least two years in Delhi. Candidates must earn at least 50% in the following degrees from an accredited Indian university: BBA, BA, B.Sc., B.Com., and BCA.
The Usha and Lakshmi Mittal Institute of Management, Amity University, Noida, IBMR Group of Institutions, and other colleges in Delhi and the National Capital Region (NCR) are just a few that provide this program. The average fees for an MBA in digital marketing in Delhi and the NCR are between INR 89,000 and 2,40,000.
Scope of MBA Digital Marketing Admission
The MBA in Digital Marketing Management Advanced degree program is alluring to students who want to work as digital marketers for well-known companies like Zomato, Amazon, Pinstorm, Facebook, etc.
The PhD program in the same field is also an option for students who want to strengthen their master’s degree foundation. Candidates can improve their academic standing and expand their options for the future by pursuing a PhD or other research-based degree.
Salary Offered for MBA Digital Marketing Admission
Holders of an MBA DM degree can easily find employment in any job profile with a salary range starting at INR 2,10,000 to 3,80,000 p.a. Candidates regularly see an increase in their salary package as they gain experience. The job options for the MBA DM passed are listed below.
MBA Digital Marketing Admission Job Profiles
- Digital Content Marketing Manager
- Digital Marketing Consultant
- Digital Brand Manager
- Email Marketing Specialist
- UX Designer
MBA Digital Marketing Admission Syllabus
| 1st Year- MBA Digital Marketing Subjects | |
| Semester I | Semester II |
| Managerial Economics | Consumer Buying Behavior |
| Quantitative Techniques for Managers | Website planning and structure |
| Lab for Microsoft Office | Financial Management |
| Marketing Management |
Communication and Leadership Development Workshop
|
| Foundations of Management and Organization Behavior | Fundamentals of Digital Marketing |
| Accounting for Managers | Integrated Marketing Communications |
| E-Commerce | Product and Brand Management |
| Personal Development, Communication, Teamwork-Workshop |
Business Research Methods -Workshop
|
| – | Content management system-Lab |
| 2nd Year – MBA Digital Marketing Subjects | |
| Semester III | Semester IV |
| Social Media Marketing | Strategic Management |
| Lead Generation and Marketing Automation |
Project Management for Digital Marketing Firms
|
| Digital Entrepreneurship | Analytics- Web and Google |
| Content Marketing |
Personal selling and Sales Management
|
| email marketing, Mobile Marketing, and Video Marketing |
Affiliate Marketing and Google AdSense
|
| Search Engine Marketing & Search Engine Optimization (SEO) | Services Management |
| SPSS Lab |
Creative, Design Thinking, and Skill Development
|
| Placement Training | Placement Training |
| Summer Internship | Lab: LinkedIn and Twitter Marketing |
| – | Project Work |
Other Best MBA Specializations
Some Other Courses
| BTech Admission | MA Admission |
| D.Pharma Admission | MBA Finance Admission |
| PG Diploma Admission | MTech Admission |
| B Pharma Admission | MBA HR Admission |
| BA Admission | MSC Admission |
Top Colleges/University for MBA Digital Marketing Admission
The best universities offering an MBA Digital Marketing Admission across different Indian states.
| IIDE – Indian Institute of Digital Education | Praxis Business School |
| Amity University | Indian Institute of Technology, Madras |
| Institute of Engineering and Management | Veltech University |
| Great Lakes Institute of Management | Hindustan Institute of Technology and Science |
| Sushant University – Erstwhile Ansal University | Loyola Institute of Business Administration |
